Global Digital Marketing

A business is successful if it is able to understand customer needs, offer solutions, and remain profitable. For a business to achieve this balance, it needs continuous market research. Businesses often dismiss the important aspect of market research when developing plans and strategies.

We have talked about digital marketing before, what it is, and how it can help you. What we have not spoken about is time, and time is precious when it comes to business. We want to clarify some things because we know there is a lot of misinformation and even scams when it comes to promising results related to the use of digital marketing.

We have previously discussed how long it takes to see results from digital marketing strategies, but now we are going to have a close look specifically at the tourism industry to understand how long it takes for inbound tourism results. For inbound tourism, in addition to basic factors (competition, budget, and brand awareness), it is important to consider the time needed during the decision process of the customers.

The digital world has been a crowded area for over a decade now but the last few months have multiplied the crowd manifold. Every entity can compete in this digital world and utilize it to their benefit. Language schools are no different.

You are probably here because you are preparing to enter the Chinese market and wondering how you can introduce your brand to Chinese consumers. Although the Chinese market is lucrative, there are several obstacles for your business to consider. Some of these obstacles can be regulatory legislation, sales networks and large capital investments.

Gone are the days when marketers prepared marketing campaigns for untargeted masses. The digital age has widened the spectrum that now allows data-driven approach in terms of marketing. According to Forbes Insights, companies that use data-driven marketing are 55% more successful.