According to Japan’s Immigration Services Agency, there was over 2.8 million foreigners registered as residents in Japan last year. Tokyo alone holds over half a million of those residents.
If we look at the number of foreigners that come to Japan for travel-related purposes, factoring out this year’s decline in tourism, Japan has had a steady increase in the last 20 years. Surveys conducted by The Tokyo Metropolitan Government show that it is at its highest ever.
What can we get from that information? Companies that do not have a multilingual website are missing out on customer bases.
A multilingual website is any website that displays its content in more than one language. They are often used in parts of the world where there is diversity of people who speak different languages. People and businesses that have a target audience of international viewers offer multilingual contents on their websites.
There are a number of benefits associated with having a multilingual website:
Communication between sellers and customers is a major factor that affects the nature and growth of business. When your website has content available in a language that your visitors understands, such as their own native language, it breaks communication barrier and is useful for them. It’s a great way to cater to specific needs of a global audience.
When you use more than one language for your website content, there is a huge increase in the number of audience that can approach it. For example, if your content is in only one language, only those people who speak or understand that language can access your content. On the other hand, if content is made available in more than one language, there will be a sure increase in visitors due to the limitations. Multilingual websites can be accessed by a broader audience that can truly grasp your company’s products and services.
Search Engine Optimization (SEO) is a very important factor that affects the flow of audience on a certain page or site. Websites use different ways to improve their SEO, but it is certain that every website wants to rank higher on the search engine results page. Interestingly, there is a great chance of ranking higher on a search engine by using more than one language on your website. Using different languages for a specific content or product can result in search engines showing your site on the top result when a user searches for product information in his native language that is available on your website. There is considerable improvement in a website’s SEO when there is multilingualism used on that website.
If your website is for business-related purposes, listing your products or services in more than one language could prove to be a boost to your sales process. A website with one language reaches an audience of users that understand only that language. If a product’s details are available in more than one language, users that understand those languages will feel more comfortable while purchasing those products. Multilingualism has a very significant effect on attracting new customers. When a customer finds content available in his or her native language, he or she feels engaged with the website and is more likely to purchase from that website.
Again, if a brand creates content in one language, it will be limited to only users who understand that language. This causes a considerable limitation on the brand’s visibility. Using a number of languages on website pages for the same content can prove beneficial for publicity purposes. In this way, the brand becomes visible to more people leading to more interactions and a bigger community.
When visitors see a product or content available in their own language, they feel much more comfortable and can get all the information that they need. Many websites publish their content in English but this creates a huge difficulty for non-English speakers. In such scenarios, listing products or content in languages that are spoken in the target community can result in an increase visitors and and their level of satisfaction. A multilingual website can also boost a brand’s loyalty.