Gone are the days when marketers prepared marketing campaigns for untargeted masses. The digital age has widened the spectrum that now allows data-driven approach in terms of marketing. According to Forbes Insights, companies that use data-driven marketing are 55% more successful.
When customers are planning a short getaway or long vacation, how do they decide which hotel to book? With today’s wide variety of platforms and websites, it’s no wonder why booking customers would feel perplexed by the sheer diversity of hotels offered at destination.
Any webpage that a customer lands on in your web is referred to as the landing page. This page stands alone in the marketing scenario, aside from your home page or any other page on your web for that matter.
Remarkable changes have been witnessed in the digital platform in recent times. Digital marketing has presented small businesses with unique opportunities to market their services and products to a wide audience.
Stores and businesses are based on a single principle – they need to make profits to keep their operations going. How does any company make a profit though? The answer is by selling their products or getting paid for their services.
The approach to business and the market has evolved over time. Specialists have theorized and developed a new branch of study called “marketing”. Marketing is the science that studies the different techniques and strategies used to improve the commercialization of a product.