Blog

The importance of Video in Japanese Marketing

In the digital world, the importance of video is increasing every day, with a higher number of users spending more time on this format. Including video in your digital strategy becomes even more important for users if you want to enter a market like the Japanese one where the video is definitely the higher content search and watch by the users.

Influencer Casting

Which Type of Influencer should I use for my business?

To market to the Japanese, Influencer marketing is a very powerful tool that can help your business in establishing a presence in Japan and attract Japanese customers. But even before choosing the specific influencer for your brand, it’s important to understand which type of influencer is better to use to your specific case to achieve our goals, considering how the Japanese people use each social media and the social media trend in Japan.

How to market to Japanese Customers

There are some specific factors to consider for successfully market to Japanese customers. Learn the basic things to consider to success in Japanese marketing.

Difficulties of advertise in Japan

Advertise in Japanese is different from the rest of the world and it becomes essential work with a consulting company, with knowledge of the Japanese market.

Mobile App Market Trend in Japan

Number of downloads hit record high during COVID 19 In 2020,  due to the global spread of the new coronavirus,  almost all genre of business was shifted to online.  More services were adapted to become available online, and as a result, 218 billion mobile apps were downloaded worldwide in 2020, a record high.  In addition, […]

Social Media Trend in Japan

If you are interested in entering in the Japanese market. you'd better to consider that the way of using and spend time on social networks of Japanese people is pretty different from the rest of the world.

How COVID impacts the usage of social network platforms?

COVID-19 has changed our lifestyle pattern in terms of work, social and communication. There is not only an increase in work from home or remote work, the usage of digital growth, such as social network platforms and internet access, has been increasing as one of the results as well.

How Clubhouse can improve your business

Clubhouse is not only a great app for networking, is also a blessing for those who crave information and connection with those who share similar goals in business and in life. The most interesting thing about Clubhouse is the amount of free information that is given out by celebrities, former executives, entrepreneurs, business owners, investors, and more, from where you can learn and develop more ideas to improve your business.

Improve your digital presence in Japan