Approaching the digital marketing world, you’d probably start to find many terms never heard before or words that you can understand the relation with social networks. In order to understand digital marketing and distinguish if the consultant or agency that is offering a digital marketing service to you, it’s important to know some terminology, especially if you’re thrilled to try the influencer marketing that’s one the wave at the moment.
At the beginning of a successful digital marketing strategy, it’s important to prepare an editorial plan to follow to develop a good strategy and reach the aimed goal.
An editorial strategy is a roadmap to create and share content to get a specific goal. Means organize your publications on social media, blog, news sites, or any other format in a meaningful way, to reach the results you want.
In this article we are going to focus on the importance of micro and nano influencers and explain why, even their number of followers is smaller, they are a great choice for your business. According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. But why exactly are these types of influencers becoming more popular and sought after by big brands?
In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure.
Website design varies in the western and Japanese worlds. Japanese websites are famous for busy layout, lots of text, small graphics, clashing and contrasting colors, cute characters, and flash animation. All of these things may not resonate or even attract western customers. If you want to attract Japanese customers, you can’t follow the design of websites you’re used to see, you must adapt to the Japanese design, even if it looks weird in your eyes.
A higher number of followers doesn’t mean that products will sell or that your business will gain money. The way to have actual revenue is only if those people are genuinely interested in what you have to offer. If those people are not real or were attracted to your page from suspicious strategies, it wouldn’t mean anything to your business. Don’t be fooled by the impression that more followers automatically translates to more sales.
Imagine that you’re applying for a job to train a professional soccer team. The interviewer will ask you what your goals are, how will you help the team become better, how will you lead them to achieve those goals, etc.
Then, let’s say that you lead your team to the final game of a prestigious championship. You have to prepare your players to face other players that have been training hard and are very talented. How will you tackle this?
Fashionistas and brands alike have become vigilant to make their personality and looks more eye-catching in order to gain public attention. For this reason, they look for the best, stylish and trendy outfits. They also frequently update their wardrobe with festive and seasonal attire. The internet is the best resource for purchasing seasonal and stylish clothes from different brands; it saves time, buyers have unlimited options and discounts, and it can be done from anywhere at any moment. Because of this, digital marketing is gaining momentum in the ongoing era of marketing as it occupies a bigger space in e-commerce.
Influencer marketing is a form of online marketing that is essentially promoting a product or service using a person who is able to influence the choice of those that follow him/her. Sure, it’s a form of advertising, but in an era where we are surrounded by promotion and advertising that we tend to skip, influencer marketing is a way to overcome the natural barrier that we all have built up against pure publicity. The perception of a product promoted by an influencer is totally different from the feeling we get from traditional marketing.
Why doesn’t my marketing campaign work? There are a number of marketing mistakes that a company makes that yield poor results and leave the team questioning why the campaign doesn’t work. Marketers can agree on the reasons why a company should implement a communication strategy on social networks, the importance of having a Facebook page and the reasons that you should invest money for this.
People in the business ecosystem know that sales conquer all. If the sales are coming in, everything you are doing is right. There are two ways to increase sales: by reaching out to the potential customers and the other, by letting your potential customers reach you. Inbound marketing targets both of these ways to make sure that your digital marketing strategy is efficient.