The importance of Video in Japanese Marketing

In the digital world, the importance of video is increasing every day, with a higher number of users spending more time on this format.

Including video in your digital strategy becomes even more important for users if you want to enter a market like the Japanese one where the video is definitely the higher content search and watch by the users.

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Influencer Casting

Which Type of Influencer should I use for my business?

To market to the Japanese, Influencer marketing is a very powerful tool that can help your business in establishing a presence in Japan and attract Japanese customers.

But even before choosing the specific influencer for your brand, it’s important to understand which type of influencer is better to use to your specific case to achieve our goals, considering how the Japanese people use each social media and the social media trend in Japan.

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