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Time for Change

How COVID impacts the usage of social network platforms?

COVID-19 has changed our lifestyle pattern in terms of work, social and communication. There is not only an increase in work from home or remote work, the usage of digital growth, such as social network platforms and internet access, has been increasing as one of the results as well.

How Clubhouse can improve your business

Clubhouse is not only a great app for networking, is also a blessing for those who crave information and connection with those who share similar goals in business and in life. The most interesting thing about Clubhouse is the amount of free information that is given out by celebrities, former executives, entrepreneurs, business owners, investors, and more, from where you can learn and develop more ideas to improve your business.

Micro and Nano Influencers

Micro and Nano Influencers, a powerful choice for higher conversion.

In this article we are going to focus on the importance of micro and nano influencers and explain why, even their number of followers is smaller, they are a great choice for your business. According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. But why exactly are these types of influencers becoming more popular and sought after by big brands? In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure.

Difference between western websites with Japanese websites

Website design varies in the western and Japanese worlds. Japanese websites are famous for busy layout, lots of text, small graphics, clashing and contrasting colors, cute characters, and flash animation. All of these things may not resonate or even attract western customers. If you want to attract Japanese customers, you can’t follow the design of websites you’re used to see, you must adapt to the Japanese design, even if it looks weird in your eyes.

Digital Marketing for Fashion & Clothing Brands

Fashionistas and brands alike have become vigilant to make their personality and looks more eye-catching in order to gain public attention. For this reason, they look for the best, stylish and trendy outfits. They also frequently update their wardrobe with festive and seasonal attire. The internet is the best resource for purchasing seasonal and stylish clothes from different brands; it saves time, buyers have unlimited options and discounts, and it can be done from anywhere at any moment. Because of this, digital marketing is gaining momentum in the ongoing era of marketing as it occupies a bigger space in e-commerce.

Digital Marketing Mistakes

Why doesn’t my marketing campaign work? There are a number of marketing mistakes that a company makes that yield poor results and leave the team questioning why the campaign doesn’t work. Marketers can agree on the reasons why a company should implement a communication strategy on social networks, the importance of having a Facebook page and the reasons that you should invest money for this.

What Can Businesses in Japan Learn from Covid-19?

Covid-19 has shaken the world socially, economically, personally, and psychologically. It has affected all business sectors and departments. The pandemic created havoc everywhere – millions of people have lost their jobs and companies have had to close their business.

How Long to See Marketing Results?

How Long to See Marketing Results?

We have talked about digital marketing before, what it is, and how it can help you. What we have not spoken about is time, and time is precious when it comes to business. We want to clarify some things because we know there is a lot of misinformation and even scams when it comes to promising results related to the use of digital marketing.

Improve your digital presence in Japan