COVID 19 has let to a 67% increase in health and fitness app downloads and are expected to grow for some time in the future. In addition to COVID 19 which caused people to exercise on their own and manage their health using apps, another big reason for these types of services being popular is... Read more
Number of downloads hit record high during COVID 19 In 2020, due to the global spread of the new coronavirus, almost all genre of business was shifted to online. More services were adapted to become available online, and as a result, 218 billion mobile apps were downloaded worldwide in 2020, a record high. In addition,... Read more
COVID-19 has changed our lifestyle pattern in terms of work, social and communication. There is not only an increase in work from home or remote work, the usage of digital growth, such as social network platforms and internet access, has been increasing as one of the results as well.
Digital marketing is one of the categories in marketing that is based on the usage of digital technologies. Different from traditional marketing, the commonplaces for digital marketing campaigns are rather flexible and cost lower while reaching traceable potential customers if successful.
Clubhouse is not only a great app for networking, is also a blessing for those who crave information and connection with those who share similar goals in business and in life. The most interesting thing about Clubhouse is the amount of free information that is given out by celebrities, former executives, entrepreneurs, business owners, investors, and more, from where you can learn and develop more ideas to improve your business.
Stealth marketing is one of the digital marketing strategies advertising a product or service to a person, without them knowing they are being marketed to. Let's discover the benefit and risk of this type of marketing and understand the importance of a wise strategy.
Approaching the digital marketing world, you’d probably start to find many terms never heard before or words that you can understand the relation with social networks. In order to understand digital marketing and distinguish if the consultant or agency that is offering a digital marketing service to you, it’s important to know some terminology, especially if you’re thrilled to try the influencer marketing that’s one the wave at the moment.
At the beginning of a successful digital marketing strategy, it’s important to prepare an editorial plan to follow to develop a good strategy and reach the aimed goal.
An editorial strategy is a roadmap to create and share content to get a specific goal. Means organize your publications on social media, blog, news sites, or any other format in a meaningful way, to reach the results you want.
In this article we are going to focus on the importance of micro and nano influencers and explain why, even their number of followers is smaller, they are a great choice for your business. According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. But why exactly are these types of influencers becoming more popular and sought after by big brands?
In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure.