COVID-19 has changed our lifestyle pattern in terms of work, social and communication. There is not only an increase in work from home or remote work, the usage of digital growth, such as social network platforms and internet access, has been increasing as one of the results as well.
Digital marketing is one of the categories in marketing that is based on the usage of digital technologies. Different from traditional marketing, the commonplaces for digital marketing campaigns are rather flexible and cost lower while reaching traceable potential customers if successful.
Clubhouse is not only a great app for networking, is also a blessing for those who crave information and connection with those who share similar goals in business and in life. The most interesting thing about Clubhouse is the amount of free information that is given out by celebrities, former executives, entrepreneurs, business owners, investors, and more, from where you can learn and develop more ideas to improve your business.
Stealth marketing is one of the digital marketing strategies advertising a product or service to a person, without them knowing they are being marketed to. Let's discover the benefit and risk of this type of marketing and understand the importance of a wise strategy.
Approaching the digital marketing world, you’d probably start to find many terms never heard before or words that you can understand the relation with social networks. In order to understand digital marketing and distinguish if the consultant or agency that is offering a digital marketing service to you, it’s important to know some terminology, especially if you’re thrilled to try the influencer marketing that’s one the wave at the moment.
At the beginning of a successful digital marketing strategy, it’s important to prepare an editorial plan to follow to develop a good strategy and reach the aimed goal.
An editorial strategy is a roadmap to create and share content to get a specific goal. Means organize your publications on social media, blog, news sites, or any other format in a meaningful way, to reach the results you want.
In this article we are going to focus on the importance of micro and nano influencers and explain why, even their number of followers is smaller, they are a great choice for your business. According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. But why exactly are these types of influencers becoming more popular and sought after by big brands?
In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure.
Website design varies in the western and Japanese worlds. Japanese websites are famous for busy layout, lots of text, small graphics, clashing and contrasting colors, cute characters, and flash animation. All of these things may not resonate or even attract western customers. If you want to attract Japanese customers, you can’t follow the design of websites you’re used to see, you must adapt to the Japanese design, even if it looks weird in your eyes.
A higher number of followers doesn’t mean that products will sell or that your business will gain money. The way to have actual revenue is only if those people are genuinely interested in what you have to offer. If those people are not real or were attracted to your page from suspicious strategies, it wouldn’t mean anything to your business. Don’t be fooled by the impression that more followers automatically translates to more sales.
Imagine that you’re applying for a job to train a professional soccer team. The interviewer will ask you what your goals are, how will you help the team become better, how will you lead them to achieve those goals, etc.
Then, let’s say that you lead your team to the final game of a prestigious championship. You have to prepare your players to face other players that have been training hard and are very talented. How will you tackle this?