Twitter in Japan – why you should include it in your marketing strategy

Twitter is one of the most popular social network in Japan and it's important to include it in a digital marketing strategy targeting Jaopanese market.

Social Media Trend in Japan

If you are interested in entering in the Japanese market. you'd better to consider that the way of using and spend time on social networks of Japanese people is pretty different from the rest of the world.

Time for Change

How COVID impacts the usage of social network platforms?

COVID-19 has changed our lifestyle pattern in terms of work, social and communication. There is not only an increase in work from home or remote work, the usage of digital growth, such as social network platforms and internet access, has been increasing as one of the results as well.

How Clubhouse can improve your business

Clubhouse is not only a great app for networking, is also a blessing for those who crave information and connection with those who share similar goals in business and in life. The most interesting thing about Clubhouse is the amount of free information that is given out by celebrities, former executives, entrepreneurs, business owners, investors, and more, from where you can learn and develop more ideas to improve your business.

learn Instagram

Instagram Glossary: the terminology you need to know

Approaching the digital marketing world, you’d probably start to find many terms never heard before or words that you can understand the relation with social networks. In order to understand digital marketing and distinguish if the consultant or agency that is offering a digital marketing service to you, it’s important to know some terminology, especially if you’re thrilled to try the influencer marketing that’s one the wave at the moment.

Why Buying Followers is a Bad Idea

A higher number of followers doesn’t mean that products will sell or that your business will gain money. The way to have actual revenue is only if those people are genuinely interested in what you have to offer. If those people are not real or were attracted to your page from suspicious strategies, it wouldn’t mean anything to your business. Don’t be fooled by the impression that more followers automatically translates to more sales.

Digital Marketing for Fashion & Clothing Brands

Fashionistas and brands alike have become vigilant to make their personality and looks more eye-catching in order to gain public attention. For this reason, they look for the best, stylish and trendy outfits. They also frequently update their wardrobe with festive and seasonal attire. The internet is the best resource for purchasing seasonal and stylish clothes from different brands; it saves time, buyers have unlimited options and discounts, and it can be done from anywhere at any moment. Because of this, digital marketing is gaining momentum in the ongoing era of marketing as it occupies a bigger space in e-commerce.

Digital Marketing Mistakes

Why doesn’t my marketing campaign work? There are a number of marketing mistakes that a company makes that yield poor results and leave the team questioning why the campaign doesn’t work. Marketers can agree on the reasons why a company should implement a communication strategy on social networks, the importance of having a Facebook page and the reasons that you should invest money for this.

Improve your digital presence in Japan