Difference between western websites with Japanese websites

Website design varies in the western and Japanese worlds. Japanese websites are famous for busy layout, lots of text, small graphics, clashing and contrasting colors, cute characters, and flash animation. All of these things may not resonate or even attract western customers. If you want to attract Japanese customers, you can’t follow the design of websites you’re used to see, you must adapt to the Japanese design, even if it looks weird in your eyes.

Business strategy development

What is Strategy Development?

Imagine that you’re applying for a job to train a professional soccer team. The interviewer will ask you what your goals are, how will you help the team become better, how will you lead them to achieve those goals, etc. Then, let’s say that you lead your team to the final game of a prestigious championship. You have to prepare your players to face other players that have been training hard and are very talented. How will you tackle this? Strategy.

What is Inbound Marketing?

People in the business ecosystem know that sales conquer all. If the sales are coming in, everything you are doing is right. There are two ways to increase sales: by reaching out to the potential customers and the other, by letting your potential customers reach you. Inbound marketing targets both of these ways to make sure that your digital marketing strategy is efficient.

What Can Businesses in Japan Learn from Covid-19?

Covid-19 has shaken the world socially, economically, personally, and psychologically. It has affected all business sectors and departments. The pandemic created havoc everywhere – millions of people have lost their jobs and companies have had to close their business.

How Long to See Marketing Results?

How Long to See Marketing Results?

We have talked about digital marketing before, what it is, and how it can help you. What we have not spoken about is time, and time is precious when it comes to business. We want to clarify some things because we know there is a lot of misinformation and even scams when it comes to promising results related to the use of digital marketing.


Digital Marketing for Language Schools

The digital world has been a crowded area for over a decade now but the last few months have multiplied the crowd manifold. Every entity can compete in this digital world and utilize it to their benefit. Language schools are no different.

Hotel Digital Marketing Strategies

Hotel Digital Marketing Strategies

When customers are planning a short getaway or long vacation, how do they decide which hotel to book? With today’s wide variety of platforms and websites, it’s no wonder why booking customers would feel perplexed by the sheer diversity of hotels offered at destination.


Benefits of Having a Multilingual Website

According to Japan’s Immigration Services Agency, there was over 2.8 million foreigners registered as residents in Japan last year. Tokyo alone holds over half a million of those residents.

Improve your digital presence in Japan