Blog

The importance of Video in Japanese Marketing

In the digital world, the importance of video is increasing every day, with a higher number of users spending more time on this format. Including video in your digital strategy becomes even more important for users if you want to enter a market like the Japanese one where the video is definitely the higher content search and watch by the users.

How to market to Japanese Customers

There are some specific factors to consider for successfully market to Japanese customers. Learn the basic things to consider to success in Japanese marketing.

Difficulties of advertise in Japan

Advertise in Japanese is different from the rest of the world and it becomes essential work with a consulting company, with knowledge of the Japanese market.

Health & Fitness apps Trend in Japan 2021

COVID 19 has let to a 67% increase in health and fitness app downloads and are expected to grow for some time in the future. In addition to COVID 19 which caused people to exercise on their own and manage their health using apps, another big reason for these types of services being popular is […]

Mobile App Market Trend in Japan

Number of downloads hit record high during COVID 19 In 2020,  due to the global spread of the new coronavirus,  almost all genre of business was shifted to online.  More services were adapted to become available online, and as a result, 218 billion mobile apps were downloaded worldwide in 2020, a record high.  In addition, […]

Social Media Trend in Japan

If you are interested in entering in the Japanese market. you'd better to consider that the way of using and spend time on social networks of Japanese people is pretty different from the rest of the world.

Why is digital marketing needed?

Digital marketing is one of the categories in marketing that is based on the usage of digital technologies. Different from traditional marketing, the commonplaces for digital marketing campaigns are rather flexible and cost lower while reaching traceable potential customers if successful.

Stealth Marketing: a double-edged sword for business campaign

Stealth marketing is one of the digital marketing strategies advertising a product or service to a person, without them knowing they are being marketed to. Let's discover the benefit and risk of this type of marketing and understand the importance of a wise strategy.

Improve your digital presence in Japan