COVID 19 has let to a 67% increase in health and fitness app downloads and are expected to grow for some time in the future. In addition to COVID 19 which caused people to exercise on their own and manage their health using apps, another big reason for these types of services being popular is... Read more
Number of downloads hit record high during COVID 19 In 2020, due to the global spread of the new coronavirus, almost all genre of business was shifted to online. More services were adapted to become available online, and as a result, 218 billion mobile apps were downloaded worldwide in 2020, a record high. In addition,... Read more
Digital marketing is one of the categories in marketing that is based on the usage of digital technologies. Different from traditional marketing, the commonplaces for digital marketing campaigns are rather flexible and cost lower while reaching traceable potential customers if successful.
Stealth marketing is one of the digital marketing strategies advertising a product or service to a person, without them knowing they are being marketed to. Let's discover the benefit and risk of this type of marketing and understand the importance of a wise strategy.
At the beginning of a successful digital marketing strategy, it’s important to prepare an editorial plan to follow to develop a good strategy and reach the aimed goal.
An editorial strategy is a roadmap to create and share content to get a specific goal. Means organize your publications on social media, blog, news sites, or any other format in a meaningful way, to reach the results you want.