China is a rapidly growing consumer market. More and more companies throughout the world are looking for ways to develop their marketing, branding, and communication that is relevant to Chinese consumers.
A censorship system exists in China, referred to as the Great Firewall, that blocks Chinese people from using SNS platforms such as Facebook, Instagram, etc. Therefore, Chinese digital marketing requires the use of China’s unique SNS platforms. Using Chinese SNS platforms makes it possible to reach this audience and results in conversions on already existing channels (company’s website or international sale platform) that are accessible internationally.