Influencer Marketing

Our Presentation

Influencer marketing

Influencer Marketing it's an effective way to advertise your business in Japan.

The Influencer Marketing in Japan could be pretty challenging compare to the rest of the world, with an average of less professional people not manage by talent agency.

Hatago Consulting helps your company find the best influencers who are aligned with your brand and can offer the highest ROI. We scout and analyze influencers, to avoid those with fake followers (still a commond trend in Japan) and with a relevant audience for your brand.

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Quality check

Effectiveness

We don't care only about the number of followers, but we check how many of them are real and engage with the influencers. The quality of the audience is more important than the quantity.

Branding

Having a specific influencer promote your product or service adds a unique feature to your brand image. We propose the right people who suit your business and target audience.

Target Segment

Each influencer has expertise in a specific topic and their followers pay attention to what they share. It’s important to choose an influencer with an audience that matches your ideal customer profile.

Types Of Influencer

Blogger

Influencers who spread his or her own experiences and lifestyle through writing articles on online blog pages

SNS Influencer

Influencers who share his or her own experiences and life on SNS platforms mainly through content creation such as photos and short videos.

Videomaker

Influencers who make videos to share experiences and information that are uploaded to video platforms (YouTube) or shared as live videos (Twitch).

Use of Influencer Marketing

Event Participation to Social Media Buzz

Product & Services Promotion

Brand Awareness to spread your name in Japan

Content Creation for digital campaigns

Affiliation Marketing to increase sales

Related Services

Social Media Marketing

We suggest the best social networks for your business, create a digital strategy and manage the contents for implement your digital presence in Japan.

Web Advertising

We create and manage advertising campaign on Google as well as listing and display on Yahoo.jp and other Japanese directories.

Japanese Web Site

To advertise in Japan is important to have a website with Japanese design. Our team can develop a Japanese-style website with the optimization of foreign standards.

Related Article

Stealth Marketing: a double-edged sword for business campaign

Stealth marketing is one of the digital marketing strategies advertising a product or service to a person, without them knowing they are being marketed to. Let's discover the benefit and risk of this type of marketing and understand the importance of a wise strategy.

Why Buying Followers is a Bad Idea

A higher number of followers doesn’t mean that products will sell or that your business will gain money. The way to have actual revenue is only if those people are genuinely interested in what you have to offer. If those people are not real or were attracted to your page from suspicious strategies, it wouldn’t mean anything to your business. Don’t be fooled by the impression that more followers automatically translates to more sales.

 インフルエンサー

Choosing the Right Influencer

Influencer marketing is the use of popular content creators to promote a product or brand to a specific audience. These content creators are paid to showcase the brand to their loyal audience of viewers, readers, or followers.
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