Influencer Casting

Connect with the Best Influencers

Influencer Casting

A new means of advertising has emerged following the demand for SNS in recent years. It is influencer marketing.

Influencers promote and review products and services to their audience; they are trusted more by their followers than celebrities, which makes influencer marketing different from standard advertising. Choosing the right influencer can be a great way to leverage the psychology of influence to connect with an audience.

Hatago Consulting helps your company find the best influencers who are aligned with your brand and can offer the highest ROI. We scout and analyze influencers from different countries (U.S., Europe, China, Taiwan, and Hong Kong, etc.) in the necessary language(s) to get you the best exposure in the targeted market.

Advertising

The more followers you have, the bigger your network. Information about your products can be easily shared online between your current and potential customers.

Branding

Having a specific influencer promote your product or service adds a unique feature to your brand image. We propose the right people who suit your business and target audience.

Target Segment

Each influencer has expertise in a specific topic and their followers pay attention to what they share. It’s important to choose an influencer with an audience that matches your ideal customer profile.

Types of Influencers

Price rate: reasonable - generally based on writing time
Spread: high and immediate
Strength: higher conversion rate
Weakness: results are not immediate but rather spread over a period of time

Blogger

Influencers who spread his or her own experiences and lifestyle through writing articles on online blog pages

Price rate: medium - based on popularity
Spread: high and immediate
Strength: instantaneous reach power, inspirational to their audience
Weakness: short time of exposure

SNS Influencer

Influencers who share his or her own experiences and life on SNS platforms mainly through content creation such as photos and short videos.

Price rate: expensive - high cost of gear and long editing time
Spread: medium
Strength: inspirational and possible to use as promotion
Weakness: high competition and lack of attention

Videomaker

Influencers who make videos to share experiences and information that are uploaded to video platforms (YouTube) or shared as live videos (Twitch).

Price rate: very expensive
Spread: very high
Strength: effective way to advertise to Chinese market
Weakness: high competition and many fake followers

KOL

Influencers who share his or her opinions or lifestyle on Chinese SNS platforms to a wide audience of fans that usually copy what the influencer does.

Influencer Casting Services

Event Participation

Participate in events such as reception parties or experiences to raise the topic of SNS

Product PR

Send product to be published and promoted by overseas influencer

Brand Awareness

Use influencer’s account to talk about a brand or event through activities like a take-over, shout-out, or special discount

Content Creation

Content is created by influencer to promote on your channel as a special guest using his or her style

Inbound PR to Japan

Invite influencers to come to Japan for PR purposes such as publicize places or products

Are you an influencer? Enter in our directory!

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Related Services

Inbound Marketing

Hatago Consulting creates effective inbound marketing proposals focused on businesses in the travel industry targeting tourists visiting Japan.

SNS Marketing

Through SNS marketing, companies can expand their business and awareness overseas. Our team is constantly updated with trends to offer you the latest solutions to optimize your SNS marketing.

Chinese Marketing

Chinese nationals that live abroad continue to use Chinese SNS platforms in addition to major global platforms. Be present on Chinese SNS to help your brand’s conversion on the standard market as well.