Stores and businesses are based on a single principle – they need to make profits to keep their operations going. How does any company make a profit though? The answer is by selling their products or getting paid for their services. But how do people know what to buy or what to pay for? That is where marketing makes its prominent appearance. Marketing is fundamental to keep businesses running and with the current technology, digital marketing is a key factor to success.
Marketing involves many processes including the creation of a product and its advertising and selling. It also includes conducting market research and analysis about prices, places, distribution channels, advertising methods, strategies, public awareness, and so on. Marketing is both art and science, and it is the fuel that keeps businesses running and profitable. Wherever there is someone trying to sell something, there was marketing.
If you run a company, you need to make your products and services visible to the people that will pay for them. A product that isn’t known cannot be purchased. That sounds obvious, but that is the main focus of marketing and advertising – getting people to know about your brand and product. An effective marketing strategy gets your product to the public at the right time and in the right place.
Marketing changes and evolves according to the times and the latest tools. The internet and technology has changed digital marketing and the world of business.
What makes digital marketing so important nowadays?
You can compete with giant corporations if you are a small business. In the digital marketing era, there are tools that make competition with corporations less of a threat like SEO and pay-per-click ads. If you are a small store competing against a multinational company in your city, you can reach a lot more people via the internet than you can do with traditional marketing.
Your competitors are already doing it. Competitors are part of doing business. Most of the stores and businesses are already investing in digital marketing, so you must do it too! Even if you are running an online store from a small town, digital marketing can position your company in front of everyone in the whole world. That way, you can expand your products to places you’ve never imagined. There are enough people using the internet for you and your competitors, however, you can’t reach those people if you do not have a digital marketing strategy.
Digital marketing uses mobile devices, social media, e-mails, blogs, and websites to showcase your work. This makes digital marketing useful because the vast majority of people have access to all of these things mentioned. Your audience is already spending most of their time in front of a screen, so the chances of capturing them and getting them interested in your services are higher if you advertise your business through those screens.
What digital marketing tools are available?
Search Engine Optimization (SEO): Search engines (such as Google) are internet programs where people look for things using keywords. SEO along with proper usage of high quality and relevant keywords helps your page appear on those search engines. SEO makes it possible for someone who is looking for “sport shoes” to find you.
Content marketing: Content marketing is the process of creating content and information that attract and engage your audience. It can come in the form of blog posts, infographics, or eBooks. They are informational posts about your products in which you can explain how they work, how amazing they are, or why people should buy them.
Social media marketing: This involves marketing strategies implemented and used on social media platforms like Facebook, Instagram, Twitter, and so on. There are many ways in which you can advertise your products using these platforms and many of them offer tools for marketing purposes.
Pay-per-click (PPC): PPC is a way of driving traffic to your webpage by paying a publisher to advertise your page via ads on search engines, social media or websites. You pay a specific amount for each click made by a visitor that comes to your page.
These are just a few examples of the tools and methods you can use in digital marketing. Keep in mind that marketing strategies vary between businesses and should be customized to your business goals and target audience.