Taka-Shin Japanese Restaurant is a restaurant located in Palm Springs, California, owned by the SMC Group.
They have a basic Facebook page, but they want to increase their digital presence and increase their brand awareness.
Their audience is middle-aged people, while prefer to avoid teenagers. After an analysis of the market, we create a Social Network strategy, branding, and tone of voice based on the client’s goal to attract more clients in target.
With the creation of an editorial calendar, graphics with brand colors and instruction for photo shooting/marketing idea, we are creating professional social network accounts.
An advertising strategy was also created to increase and consolidate the audience.
Coordinate with overseas for content production, adapt the SNS style to the restaurant concept and environment, make it recognisable by the customers.
Editorial Contents Plan
Facebook and Instagram Management
Collaboration with Influencers for promotion and Content Creation
Followers in target increased of 25% on Social network
50.000 people reach
Increasing of customers (data reported from the client)
Branding more defined