We were the first company in Japan to cast a top international influencer to promote our business.
Chiara Ferragni is an influencer from Italy who mainly focuses on fashion and lifestyle. Her media value is said to be more than 3.6 billion yen (2019); her wedding was more popular on social media than the royal wedding of Prince Harry and Meghan Markle.
She not only posts regularly on SNS but also has her own fashion brand. Various collaboration projects are possible with her huge social media following.
Task: Japan’s first casting of a top-level influencer
Solution: Influencer Marketing
Measure: Casting Chiara Ferragni who has a reach of 18 million followers on social media
Results: Within hours of posting on her Instagram, there was a 500% increase in PR followers