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Discover Hong Kong

Tourism Board

As a part of their “Discover Hong Kong” promotion, Hong Kong Tourism Board has run a branding promotion using Tik Tok to raise awareness among younger people.

Our client was looking for TikTok creators open to create a video using a special effect to promote Hong Kong Food as part of Discover Hong Kong Campaign 360HKFoodMoments and spreading the fun and positive image of Hong Kong.

We select 10 TikTok Creators with more than 10k followers to join the challenge and post video on their channel, generating buzz and reaching more than 100K Views.

Solution

Influencer Marketing scouting

Impact

10 TikTokers posting a video using the 360HKFoodMoments effect
100K+ views reached in one week

Tiktok Effect: 360HKFoodMoments

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