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网红 营销

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Hatago Consulting > 网红营销

网红营销

随着社交平台的出现,渐渐地也出现了一种新的广告形式。就是网红营销。

网红向其粉丝群宣传和介绍自己试用过的产品和服务;与明星相比,网红更得粉丝信任,粉丝粘性也更高;这也是为什么网红营销与其它传统类广告有所不同的原因。选择合适的网红宣传推广自己的产品,可以高效的影响或者引导粉丝们购买产品或服务,这也是促进品牌方与观众建立联系的好方法。

Hatago Consulting可以协助您高度匹配品牌、且能提供最高投资效益比的网红。我们会通过大数据搜索并经过重重分析后,锁定面向目标市场(美国,欧洲,中国大陆,台湾和香港等)的网红,以使您在目标市场的投入能获得最佳的曝光率。

下载资料

SNS Advertising
广告

拥有越多数量的粉丝,覆盖的网络就更广。信息也就能通过网络更快的在您现有的及潜在的客户群中传播开来。

SNS Advertising
品牌宣传

请一位网红来帮忙宣传产品或服务可以树立品牌的独特形象。我们推荐与客户品牌形象和目标客户群一致的网红进行宣传活动。

SNS Advertising
目标客户群

每一位网红都有自己擅长的一个专业话题,并拥有一批随时跟进他们动态的粉丝群体。所以需要找到拥有和您目标客户一致粉丝群的网红。

Types of Influencers

  • Price rate: reasonable - generally based on writing time
  • Spread: high and immediate
  • Strength: higher conversion rate
  • Weakness: results are not immediate but rather spread over a period of time

Blogger

Influencers who spread his or her own experiences and lifestyle through writing articles on online blog pages

  • Price rate: expensive - high cost of gear and long editing time
  • Spread: medium
  • Strength: inspirational and possible to use as promotion
  • Weakness: high competition and lack of attention

Videomaker

Influencers who make videos to share experiences and information that are uploaded to video platforms (YouTube) or shared as live videos (Twitch).

  • Price rate: medium - based on popularity
  • Spread: high and immediate
  • Strength: instantaneous reach power, inspirational to their audience
  • Weakness: short time of exposure

SNS Influencer

Influencers who share his or her own experiences and life on SNS platforms mainly through content creation such as photos and short videos.

  • Price rate: very expensive
  • Spread: very high
  • Strength: effective way to advertise to Chinese market
  • Weakness: high competition and many fake followers

KOL

Influencers who share his or her opinions or lifestyle on Chinese SNS platforms to a wide audience of fans that usually copy what the influencer does.

网红宣传服务

In5

参与商业活动

参与如商业宴会或在社交平台发起话题并分享心得

产品宣传

邮寄需要推广的商品给海外网红试用

品牌知名度

通过网红的社交账号来发起某个品牌或活动的噱头、造势或促销活动

内容创作

由网红按自己的方式原创内容,并通过您的渠道进行宣传

In7

日本入境宣传

邀请网红来日本实地收集景点或产品的素材并进行之后的创作宣传

如果您是一名网红,欢迎您加入我们的网红资源库!

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如果您有任何疑问或需求,请随时联络我们。

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